The Lighthouse Coach

SEO Essentials: Get Found Online — the free Preview

This page is the real first concept of SEO Essentials: Get Found Online (Signature Course Signature Course No. 125) — not a trailer and not a video. You work through Concept 1, “How a Search Engine Builds Its Answers,” in a Socratic conversation with an AI coach: she asks before she teaches, builds on your own answers, and holds you to a mastery bar before the concept counts as done.

What this course teaches. How search engines actually build their answers — crawling, indexing, and ranking as a pipeline you can diagnose: knowing whether your pages are indexed at all, finding which step a missing page failed at, and asking the ranking question the way a stranger on a phone would meet it.

How the Preview works. Meet Sutton, our Head Coach, then request your free Preview key — it arrives by email in a moment. Pick your coach (Sutton, Alex, Caroline, Jack, Catherine, or Marcus), hear each one ask this concept’s first question, and begin. One concept, one five-minute conversation, coached exactly as enrolled learners meet it. When you’re ready for all 18 concepts, the full course is $195.

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