The Lighthouse Coach

Selling to Senior Executives — the free Preview

This page is the real first concept of Selling to Senior Executives (Signature Course No. 72) — not a trailer and not a video. You work through Concept 1, “How Executives Decide,” in a Socratic conversation with an AI coach: she asks before she teaches, builds on your own answers, and holds you to a mastery bar before the concept counts as done.

What this course teaches. Most selling to senior executives fails before the meeting begins — in a request for time that gives the executive no honest reason to grant it, in preparation that covers the seller's product and nothing of the executive's world, or in a first ten minutes spent describing a company the executive did not ask to hear about.

How the Preview works. Meet Sutton, our Head Coach, then request your free Preview key — it arrives by email in a moment. Pick your coach (Sutton, Alex, Caroline, Jack, Catherine, or Marcus), hear each one ask this concept’s first question, and begin. One concept, one five-minute conversation, coached exactly as enrolled learners meet it. When you’re ready for all 18 concepts, the full course is $195.

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