The Lighthouse Coach

Sales Engineering & Pre-Sales Foundations: Run Discovery, Demos and Proofs Buyers Trust — the free Preview

This page is the real first concept of Sales Engineering & Pre-Sales Foundations: Run Discovery, Demos and Proofs Buyers Trust (Signature Course No. 377) — not a trailer and not a video. You work through Concept 1, “The Technical Seat,” in a Socratic conversation with an AI coach: she asks before she teaches, builds on your own answers, and holds you to a mastery bar before the concept counts as done.

What this course teaches. Run discovery, demos and proofs buyers trust: hold the technical seat beside the seller, judge fit honestly and say it early, convert a buyer's pain into testable requirements, design and run demos around the buyer's own problem, scope proofs that can actually be won, answer proposals and security reviews without inflating a claim, and hand delivery a record they can build from.

How the Preview works. Meet Sutton, our Head Coach, then request your free Preview key — it arrives by email in a moment. Pick your coach (Sutton, Alex, Caroline, Jack, Catherine, or Marcus), hear each one ask this concept’s first question, and begin. One concept, one five-minute conversation, coached exactly as enrolled learners meet it. When you’re ready for all 18 concepts, the full course is $195.

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