The Lighthouse Coach

Paid Advertising II: Meta Ads That Pay Back — the free Preview

This page is the real first concept of Paid Advertising II: Meta Ads That Pay Back (Signature Course Signature Course No. 127) — not a trailer and not a video. You work through Concept 1, “Auction, Not a Billboard,” in a Socratic conversation with an AI coach: she asks before she teaches, builds on your own answers, and holds you to a mastery bar before the concept counts as done.

What this course teaches. Meta advertising run as an instruction problem rather than a billboard buy: how the auction reads your objective, eligibility, creative, budget, and feedback, why more money cannot fix a wrong instruction, and how to build campaigns whose spend buys the event that actually makes money.

How the Preview works. Meet Sutton, our Head Coach, then request your free Preview key — it arrives by email in a moment. Pick your coach (Sutton, Alex, Caroline, Jack, Catherine, or Marcus), hear each one ask this concept’s first question, and begin. One concept, one five-minute conversation, coached exactly as enrolled learners meet it. When you’re ready for all 18 concepts, the full course is $195.

Loading the Preview… if this message stays, please enable JavaScript and reload.