The Lighthouse Coach

LinkedIn for Business Development — the free Preview

This page is the real first concept of LinkedIn for Business Development (Signature Course Signature Course No. 191) — not a trailer and not a video. You work through Concept 1, “The Profile as a Sales Asset,” in a Socratic conversation with an AI coach: she asks before she teaches, builds on your own answers, and holds you to a mastery bar before the concept counts as done.

What this course teaches. Business development on LinkedIn as a channel craft, not marketing and not selling by another name: a profile read the way a prospect reads it, lists built with research discipline, the connection request, the first message, and the follow-up, conversations progressed rung by rung toward a meeting ask that is specific, small, and easy to accept — durable principle throughout, with no platform statistics presented as findings.

How the Preview works. Meet Sutton, our Head Coach, then request your free Preview key — it arrives by email in a moment. Pick your coach (Sutton, Alex, Caroline, Jack, Catherine, or Marcus), hear each one ask this concept’s first question, and begin. One concept, one five-minute conversation, coached exactly as enrolled learners meet it. When you’re ready for all 18 concepts, the full course is $195.

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