The Lighthouse Coach

E-Commerce Essentials: Selling Online — the free Preview

This page is the real first concept of E-Commerce Essentials: Selling Online (Signature Course Signature Course No. 190) — not a trailer and not a video. You work through Concept 1, “Choose What to Sell,” in a Socratic conversation with an AI coach: she asks before she teaches, builds on your own answers, and holds you to a mastery bar before the concept counts as done.

What this course teaches. The whole online-selling operation in the order a real shop meets it: choosing what to sell by fit, demand, margin, and burden; choosing where to sell; pricing from your own per-order stack — one fictional shop's figures, stated once and never changed; listings that tell the truth so well the truth sells; fulfilment, returns, service at a distance, reviews earned honestly, the five weekly numbers, and growth taken one tested change at a time.

How the Preview works. Meet Sutton, our Head Coach, then request your free Preview key — it arrives by email in a moment. Pick your coach (Sutton, Alex, Caroline, Jack, Catherine, or Marcus), hear each one ask this concept’s first question, and begin. One concept, one five-minute conversation, coached exactly as enrolled learners meet it. When you’re ready for all 18 concepts, the full course is $195.

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