The Lighthouse Coach

Digital Marketing Foundations — the free Preview

This page is the real first concept of Digital Marketing Foundations (Signature Course No. 111) — not a trailer and not a video. You work through Concept 1, “A System, Not a Pile of Channels,” in a Socratic conversation with an AI coach: she asks before she teaches, builds on your own answers, and holds you to a mastery bar before the concept counts as done.

What this course teaches. Digital marketing as one system rather than a pile of channels: the five jobs — find, teach, convert, keep, and measure — how to tell which job each channel is really doing, and how to repair the handoffs where earned interest gets dropped.

How the Preview works. Meet Sutton, our Head Coach, then request your free Preview key — it arrives by email in a moment. Pick your coach (Sutton, Alex, Caroline, Jack, Catherine, or Marcus), hear each one ask this concept’s first question, and begin. One concept, one five-minute conversation, coached exactly as enrolled learners meet it. When you’re ready for all 18 concepts, the full course is $195.

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