The Lighthouse Coach

Business Strategy in Practice — the free Preview

This page is the real first concept of Business Strategy in Practice (Signature Course Signature Course No. 182) — not a trailer and not a video. You work through Concept 1, “Strategy Is Choice,” in a Socratic conversation with an AI coach: she asks before she teaches, builds on your own answers, and holds you to a mastery bar before the concept counts as done.

What this course teaches. Strategy as a small set of consequential choices — where to compete, how to win there, what to build, what to refuse — worked with the full applied toolkit on real cases: industry structure, the value chain, honest appraisal, positioning, portfolio and growth choices, business models, value innovation, scenarios, and translation into objectives and measures that can be reviewed, all on one running company whose figures never change underneath you.

How the Preview works. Meet Sutton, our Head Coach, then request your free Preview key — it arrives by email in a moment. Pick your coach (Sutton, Alex, Caroline, Jack, Catherine, or Marcus), hear each one ask this concept’s first question, and begin. One concept, one five-minute conversation, coached exactly as enrolled learners meet it. When you’re ready for all 18 concepts, the full course is $195.

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