The Lighthouse Coach

Behavioral Science at Work — the free Preview

This page is the real first concept of Behavioral Science at Work (Signature Course No. 285) — not a trailer and not a video. You work through Concept 1, “Bounded Attention and Salience,” in a Socratic conversation with an AI coach: she asks before she teaches, builds on your own answers, and holds you to a mastery bar before the concept counts as done.

What this course teaches. A working course in behavioural design for people who shape other people's choices for a living: the nine lenses of decision, choice architecture, nudges, incentives, the ethics line itself, and evidence stated at exactly the strength it carries — every technique taught together with its manipulation boundary.

How the Preview works. Meet Sutton, our Head Coach, then request your free Preview key — it arrives by email in a moment. Pick your coach (Sutton, Alex, Caroline, Jack, Catherine, or Marcus), hear each one ask this concept’s first question, and begin. One concept, one five-minute conversation, coached exactly as enrolled learners meet it. When you’re ready for all 18 concepts, the full course is $195.

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