The Lighthouse Coach

B2B Consultative Selling — the free Preview

This page is the real first concept of B2B Consultative Selling (Signature Course Signature Course No. 194) — not a trailer and not a video. You work through Concept 1, “Earn the Right to Ask,” in a Socratic conversation with an AI coach: she asks before she teaches, builds on your own answers, and holds you to a mastery bar before the concept counts as done.

What this course teaches. Consultative selling as a discipline of earning the right to ask: diagnose before you pitch, on one selling firm, one flagship customer, and one deal whose figures close exactly — the meeting sequence, the facts a customer hands over only when they have been earned, and commercial shaping that never borrows a vendor's method or a win-rate it cannot prove.

How the Preview works. Meet Sutton, our Head Coach, then request your free Preview key — it arrives by email in a moment. Pick your coach (Sutton, Alex, Caroline, Jack, Catherine, or Marcus), hear each one ask this concept’s first question, and begin. One concept, one five-minute conversation, coached exactly as enrolled learners meet it. When you’re ready for all 18 concepts, the full course is $195.

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