The Lighthouse Coach

AI for Product Marketing — the free Preview

This page is the real first concept of AI for Product Marketing (Signature Course No. 271) — not a trailer and not a video. You work through Concept 1, “Positioning Before Prompting,” in a Socratic conversation with an AI coach: she asks before she teaches, builds on your own answers, and holds you to a mastery bar before the concept counts as done.

What this course teaches. Settle positioning before you prompt, ground every claim in an evidence ledger, type and date every rival claim, and launch with one story: AI for the product marketer's own seat — positioning, launches, and enablement — with no promise about audiences, pipelines, or revenue anywhere in it.

How the Preview works. Meet Sutton, our Head Coach, then request your free Preview key — it arrives by email in a moment. Pick your coach (Sutton, Alex, Caroline, Jack, Catherine, or Marcus), hear each one ask this concept’s first question, and begin. One concept, one five-minute conversation, coached exactly as enrolled learners meet it. When you’re ready for all 18 concepts, the full course is $195.

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